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work with flow. work with

Freelance Creative in Copy, Concept & Creativ Direction

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Global awards? Got them. Big ideas? Still popping. Long-lasting ones? I’m lovin’ it.
But real impact doesn’t just need a wow – it needs a know-how and where to wow. Smart solutions often live far from the spotlight. Under the red carpet. Crafted in detail. Rooted in reality.

That’s where I come in – and sometimes, Pippin, my miaow-machine.

we do wow with a why.

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(Mostly just to type things like „asdklfj.“ So blame him for any typos.)

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my services

I write wedding toasts, name racehorses, launch websites, fix brand books – and once even won an adult entertainment award. (Long story.) But these are the skills I’m most booked for. And yes – the horse came in second. The name still gets compliments.

TRANSCREATION
KREATIVÜBERSETZUNG      

Every language sees the world differently. I translate not just words, but the thinking behind them.

Not just translating, but transforming ideas across cultures with precision and creativity.

LITTLE TO BIG CREATION    
AUS WENIG VIEL KREATION

From nothing to something extraordinary - creating big impact with small resources. Because smart beats expensive, every time.

Not just translating, but transforming ideas across cultures with precision and creativity.

SMART NAMING                        NAMENSENTWICKLUNG

No formulas. No Frankenstein words.
Names with soul, story that stick, stand for something– and a legal green light.

ADVERTISING | WERBUNG

From standout campaigns to razor-sharp headlines – I create work that sparks attention, stays in people’s heads, and lives on beyond the media plan.

INNOVATIONS & WORKSHOPS      

I help brands invent what doesn’t exist yet – from new services to real products that open new markets.

CREATIVE DOCTORING, 
UPCYCLING & UPGRADING
 

Creative doctoring, upcycling & upgrading – for concepts that almost work, but could be brilliant. Think of me as your creative defibrillator.

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Hello. Salut. ¡Hola! Ciao. This site will be available in all languages soon. If you have any questions about transcreations or translations already, feel free to write to: hello@workwithfloh.com

my

work

Some work needs more than a screenshot to make sense – like transcreations, tiny upgrades, or innovations still in early stages. Case films are on the way. Until then: scroll through the snapshots, or visit jan-florian-ege.com for a bigger bite. Or just drop me a line if you're missing something specific.

5x

11x

7x

1x

2x

11x

23x

31x

Over 250 nat./int. Awards&Merits 

Is there a creative here? It's a matter of life and death! In everyday life, the plot remains a dream, in daily business it's standard. Reviving sick concepts, films, translations, or ideas just by tweaking tiny screws for the maximum upgrade. I simply love that.

DR. UPGRADE

I can play leading roles, but I don’t have to. Like in 'Fallguy,' I jump in as a stuntman where it's critical and give everything for the team. Whoever ends up with the Oscar, it doesn't matter to me, the main thing is the film is a success.

NICE FALL GUY

Learned from the biggest just-in-time customers like McDonald’s or Media Markt: briefing at 9, delivery by 9:30, results by 10. No babbling helps, only understanding contexts, reading between the lines, thinking, and then getting it done.

TUURBO THINKER

No matter how complex or cryptic the task. If my machine finds even a single kernel of corn, then it makes 24/7 'Pop, Pop, Pop'.

POPOPOPCORN IDEA MACHINE

I believe in stories. Benefits wrapped in a story just sell better. That’s why I dig for one – or build one – before writing a single line.

STORYSELLER

I work with AI. Not against it. Whether as a sparring partner or creative amplifier – as long as it obeys. Call it: prompts over pomp.

AI AI CAPTAIN

Big budgets, all the time in the world? Almost boring. A budget smaller than the office coffee fund and the countdown is on? That’s when the fun starts for me.

EVERYTHING OUT OF NOTHING SUPERDUDE

AI can be learned. Emotional intelligence must be had. I'm at home in every bubble, every language, and every gut feeling.

EMPATHY  ENGINE

my passions

I don’t study target groups. I live them.

Curiosity doesn’t clock out after deadlines. It sneaks into everything I do.
From anime story arcs to bonsai precision. From ballet to Beast Mode. From football to "football". Fashion, gaming, sneakers, art, AI, science, even pop culture trash – I soak it all in.

Not to show off. But because every passion trains my brain to think beyond borders –
and feel at home on every creative field.

That’s why I feel at home in every niche, for every audience, on every creative field.

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Making waves.
          Not just noise.

RUDI SKUKALEK
ILLUSTRATION

He talks with ink, not words. Studied at the Art Academy in Munich, showed in Paris, designs beer mugs for the Oktoberfest – and draws with more heart than most people talk with. His Italian boxer Primo Benvenuti still waits for fame. Oh, and he was my best man. He’s still around. My wife isn’t. Says it all, right? 

CAROLINA MARCHIORI
ART DIRECTION

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COPYWRITER COLLECTIVE

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BJÖRN PAPRYCKA
MOTION DESIGN/FILM

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TOBIAS BIER
BRAND LAWYER

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THE LIBERTY GUILD

my network

Maybe the world looks better just because she’s been there. L.A., jobs around the globe – now Vienna. We met at Jung von Matt in Hamburg, but her real habitat is the world. She soaks up what surrounds her and turns it into quiet, elegant design. Never loud, never cheap – just heart, beauty, and that radiant way of making things feel right. If I ever grow up, I want to design like her.

Björn has a voice that could scare off viking warriors – and a mind that turns chaos into cinema. We’ve worked on crazy deadlines and last-minute ideas, and somehow, he always made it work. Big screen or low budget, he builds brilliance from scratch. While others go diva by draft three, he stays cool, kind, and on course. The Northern German MacGyver of motion – and the buddy you want on board.

“Hold my Bier.” If it’s tricky, legal, and brand-related – he’s the one I call.
Tobias is the guy I trust with everything around names, rights, and risks. No LA Law drama, no ten Zoom calls – just straight answers and solid ground. He knows when something’s doable, when it’s dodgy, and how to get it done anyway. Talks like a human, thinks like a lawyer – and his name always sounds pleasantly like after-work.

I still don’t know how I made the cut – but now I’m in. It couldn’t have been my looks, that’s for sure. But it’s one of those rare places where ideas matter more than meetings, and fluff isn’t even on the agenda. A global guild of world-class creatives, all trusted to just do what they do best. Super proud to be in such sharp company. And to be honest – still a bit suspicious someone clicked the wrong name. Not complaining.

I know a lot of people. But only a few I'd trust with my brainchilds. Here's my hand-picked crew – spread across half the planet.

They don’t just let anyone in. Luckily, they let me. Since then, I’ve worked on jobs from Tuscany to Tokyo – well, not Tokyo yet, but it sounded good. England, Italy, the Netherlands – you name it. From elegant hotels to smart gadgets to the magical mystery of Dutch electricity, this crew drops briefs from across the globe into my inbox. Every gig feels like being Indiana Jones opening a hidden chamber in a creative temple. Minus the snakes. Mostly.


FACTS&STATS
400+ 

International clients (and one very fast horse).

0.34cm

Length of the shortest headline I’ve ever written.

100+ countries

Countries where my work lives (more than my passport will ever seen).

50 km/h

The top speed of the racehorse named after me. Still undefeated.

1                 award

Won in the adult industry—creativity doesn’t judge briefs.

180+

People hum “I’m lovin’ it” daily—some without realizing it.

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A "Hi" soon becomes
a "Holy sh*t!

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you’ve scrolled this far.
might as well say hi.

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