a wow with a why.
and a way to get it done.
From global campaigns to smart website copy. From big ideas to "fast & dirty" solutions. I’m your easy-going freelance copywriter and creative translator for the European market.
I use AI as a tool, but EI (Emotional Intelligence) as my superpower to make your brand resonate across borders — authentically, creatively, and without the marketing fluff.
a wow with a
why. and a way
to get it done.
From global campaigns to smart website copy. From big ideas to "fast & dirty" solutions. I’m your easy-going freelance copywriter and creative translator for the European market.
I use AI as a tool, but EI (Emotional Intelligence) as my superpower to make your brand resonate across borders — authentically, creatively, and without the marketing fluff.
31x
5x
11x
7x
1x
2x
11x
23x
Over 250 nat./int. Awards&Merits
my services
CREATIVE COPYWRITING
CREATIVE TRANSLATION
CREATIVE CONSULTING
I write wedding toasts, name racehorses, launch websites, fix brand books – and once even won an adult entertainment award. (Long story.) But these are the skills I’m most booked for. And yes – the horse came in second. The name still gets compliments.
Advertising, Website Copy & Agile Campaigns
Creative Doctoring. Concept, Naming & Workshops. Got a concept that’s stuck? A name that won’t ignite? Or need a fresh breeze in a creative workshop? Think of me as your creative defibrillator. From strategic naming to "Creative Doctoring" of existing campaigns: I optimize, repair, and reinvent where others just see a dead end.
Cultural Adaptation, Localization & Linguistic Precision
Transcreation. Cultural Soul for European Markets. Every language sees the world differently. I don’t just swap words; I translate the thinking behind them. As your EU specialist, I make sure your brand sounds like a local original in every market. No flat machine translations, but creative adaptations with real cultural grit and Emotional Intelligence (EI).
Brand Refresh, Strategic Naming & Innovation Sparring
Creative Doctoring. Concept, Naming & Workshops. Got a concept that’s stuck? A name that won’t ignite? Or need a fresh breeze in a creative workshop? Think of me as your creative defibrillator. From strategic naming to "Creative Doctoring" of existing campaigns: I optimize, repair, and reinvent where others just see a dead end.
Some of my work is hard to pin down in a screenshot – from transcreations and smart renamings to early-stage ideas and small-but-mighty tweaks. What you see here? Mostly the loud ones. What’s missing? The quiet rebels. More details and case films are in the works. Until then: scroll through the snapshots. Or click here for the full gallery – still under construction, but with a few familiar faces.
my
work
Is there a creative here? It's a matter of life and death! In everyday life, the plot remains a dream, in daily business it's standard. Reviving sick concepts, films, translations, or ideas just by tweaking tiny screws for the maximum upgrade. I simply love that.
DR. UPGRADE
I can play leading roles, but I don’t have to. Like in 'Fallguy,' I jump in as a stuntman where it's critical and give everything for the team. Whoever ends up with the Oscar, it doesn't matter to me, the main thing is the film is a success.
NICE FALL GUY
Learned from the biggest just-in-time customers like McDonald’s or Media Markt: briefing at 9, delivery by 9:30, results by 10. No babbling helps, only understanding contexts, reading between the lines, thinking, and then getting it done.
TUURBO THINKER
No matter how complex or cryptic the task. If my machine finds even a single kernel of corn, then it makes 24/7 'Pop, Pop, Pop'.
POPOPOPCORN IDEA MACHINE
I believe in stories. Benefits wrapped in a story just sell better. That’s why I dig for one – or build one – before writing a single line.
STORYSELLER
I work with AI. Not against it. Whether as a sparring partner or creative amplifier – as long as it obeys. Call it: prompts over pomp.
AI AI CAPTAIN
Big budgets, all the time in the world? Almost boring. A budget smaller than the office coffee fund and the countdown is on? That’s when the fun starts for me.
EVERYTHING OUT OF NOTHING SUPERDUDE
AI can be learned. Emotional intelligence must be had. I'm at home in every bubble, every language, and every gut feeling.
EMPATHY ENGINE
my passions
I don’t study target groups. I live them.
Curiosity doesn’t clock out after deadlines. It sneaks into everything I do.
From anime story arcs to bonsai precision. From ballet to Beast Mode. From football to "football". Fashion, gaming, sneakers, art, AI, science, even pop culture trash – I soak it all in.
Not to show off. But because every passion trains my brain to think beyond borders –
and feel at home on every creative field.
That’s why I feel at home in every niche, for every audience, on every creative field.
RUDI SKUKALEK
ILLUSTRATION
He talks with ink, not words. Studied at the Art Academy in Munich, showed in Paris, designs beer mugs for the Oktoberfest – and draws with more heart than most people talk with. His Italian boxer Primo Benvenuti still waits for fame. Oh, and he was my best man. He’s still around. My wife isn’t. Says it all, right?
CAROLINA MARCHIORI
ART DIRECTION
COPYWRITER COLLECTIVE
BJÖRN PAPRYCKA
MOTION DESIGN/FILM
TOBIAS BIER
BRAND LAWYER
THE LIBERTY GUILD
my network
Maybe the world looks better just because she’s been there. L.A., jobs around the globe – now Vienna. We met at Jung von Matt in Hamburg, but her real habitat is the world. She soaks up what surrounds her and turns it into quiet, elegant design. Never loud, never cheap – just heart, beauty, and that radiant way of making things feel right. If I ever grow up, I want to design like her.
Björn has a voice that could scare off viking warriors – and a mind that turns chaos into cinema. We’ve worked on crazy deadlines and last-minute ideas, and somehow, he always made it work. Big screen or low budget, he builds brilliance from scratch. While others go diva by draft three, he stays cool, kind, and on course. The Northern German MacGyver of motion – and the buddy you want on board.
“Hold my Bier.” If it’s tricky, legal, and brand-related – he’s the one I call.
Tobias is the guy I trust with everything around names, rights, and risks. No LA Law drama, no ten Zoom calls – just straight answers and solid ground. He knows when something’s doable, when it’s dodgy, and how to get it done anyway. Talks like a human, thinks like a lawyer – and his name always sounds pleasantly like after-work.
I still don’t know how I made the cut – but now I’m in. It couldn’t have been my looks, that’s for sure. But it’s one of those rare places where ideas matter more than meetings, and fluff isn’t even on the agenda. A global guild of world-class creatives, all trusted to just do what they do best. Super proud to be in such sharp company. And to be honest – still a bit suspicious someone clicked the wrong name. Not complaining.
I know a lot of people. But only a few I'd trust with my brainchilds. Here's my hand-picked crew – spread across half the planet.
They don’t just let anyone in. Luckily, they let me. Since then, I’ve worked on jobs from Tuscany to Tokyo – well, not Tokyo yet, but it sounded good. England, Italy, the Netherlands – you name it. From elegant hotels to smart gadgets to the magical mystery of Dutch electricity, this crew drops briefs from across the globe into my inbox. Every gig feels like being Indiana Jones opening a hidden chamber in a creative temple. Minus the snakes. Mostly.
FACTS&STATS
0.34cm
Length of the shortest headline I’ve ever written.
100+ countries
Countries where my work lives (more than my passport will ever seen).
50 km/h
The top speed of the racehorse named after me. Still undefeated.
1 award
Won in the adult industry—creativity doesn’t judge briefs.
180+
People hum “I’m lovin’ it” daily—some without realizing it.
400+
International clients (and one very fast horse).
A "Hi" soon becomes
a "Holy sh*t!
